About Us
GenieDB :: About Us :: A Brief History
A Brief History of GenieDB
So, how and why was the Genie conjured? For over a decade, our team built many innovative web apps, frameworks and enterprise software services, for high techs, Fortune 500′s and Government, frequently facing the pain and cost of big-data or diverse-data issues. GenieDB began as a coffee table discussion in late 2007 amongst our engineers to solve a client’s challenge – to have a 30 node read-write cluster of MySQL servers spanning two continents – running on commodity hardware, with neither replication lag nor the benefit of a billion dollar budget.

Dozens of alternative databases and eventual consistency ‘NoSQL’ cloud datastores exist. We looked at every one, but none enjoyed the expected data consistency, availability and partition tolerance that enterprise software generally demands. Faced with a seemingly impossible challenge, GenieDB emerged: A layered ‘C+AP architecture’ that mirrors the way the brain creates an immediate, globally consistent view of our senses arriving in unique locations at different times in the Thalamus, parallel to committing the experience to permanent storage, in multiple places, long after we’ve reacted to the deluge of initial sensory ‘updates’.

At first, starting as an R&D project in London, we were known only to academics and analysts. In 2010 we became the youngest company to speak at Under the Radar and Oracle Open World. Two years on and we are established in both US and Europe having attracted an exceptional team who have built some of the most innovated distrubuted database techonologies and businesses of the last decade.

Today, GenieDB is focused on invisibly shrink-wrapping its technology into products that power all the commonest software relied upon by enterprise – from MySQL powered Joomla, Drupal and Worpress to Powa, Hybris and SAP. We help you run these apps as though they were rewritten for geodiverse replication and scale out, whether on your own infrastructure, in the Cloud, or both. GenieDB is being integrated by high-tech software and platform vendors building out cloud services, by ISP’s to offer zero-admin, geo-diverse, scalable CMS and CRM Software as a Service used today by tens of millions of companies worldwide. Even innovative hardware manufactures moving ‘up the stack’ are building GenieDB into their ultra-efficient disributed database appliances. These products make migrating to the cloud far more feasible, make life easier for developers and DBAs, and businesses run more efficiently, with less risk and greater profit. Just as the Cloud intended!

GenieDB is changing the way we think about building and migrating to widely distributed, scalable platforms, offering the best of both SQL and NoSQL worlds, for software vendors and ISPs, on conventional infrastructure and the Cloud.